About Us

About EmaLu Co.
At EmaLu Co., we believe the bond between dogs and their humans is one of life’s greatest joys. Our shop was created with that love at its core — offering thoughtfully selected products that bring pets and their people even closer together.

Created by Lucy, a business and marketing grad who turned her passion into a career, EmaLu Co. was inspired by her mini dachshund, Emmett. What began during a season of uncertainty quickly became a mission: to support dog parents with products that make everyday moments more joyful, meaningful, and fun.

From enrichment toys to everyday essentials — and our signature pet parent hats — everything we offer is designed to celebrate the humor, love, and chaos of being a proud pet parent.

Thanks for being here and repping the dog parent life with us.
Welcome to the EmaLu Co. family — where the dogs are spoiled and the humans wear the merch to prove it. 🐾